PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Additionally, there are some quirky denim tales that encourage creative care. One popular tip suggests storing jeans in the ...

Ripped jeans as a fashion statement have been popular since the '60s. Once a statement of countercultural rebellion, they're ...

Now that the cold has retreated, we can stop using sturdy fabrics as an excuse to layer up. That includes denim, which has ...

Erin Napier, Meghan Markle, and Katie Holmes are wearing cropped jeans ahead of spring, and I’m eyeing these similar styles ...

Blue jeans are as fundamentally American as apple pie. But with the country’s only industrial-scale selvedge mill heading for ...

Raw or rinse denim will develop natural fades over ... Indigo is the dye that makes most jeans blue. When a brand uses a really rich indigo, like Mavi did here, you get a beautiful range from ...

Japanese street fashion is the epitome of contrasts. Vintage Americana meets futuristic minimalism, oversized silhouettes combine with tailored precision, all for self-expression. At the heart of it ...

If you own a pair of selvedge jeans, whether they’re from a big brand like Levi ... “There’s still this raw determination among the small intersection of denim heads and people who can ...

The demise of Vidalia Mills was hardly a surprise to most working in the U.S. denim sphere. "I knew these guys are really in for a world of hurt," said Pete Roberts, the founder and CEO of the "Made ...

Add articles to your saved list and come back to them any time. Denim has rarely been out of fashion, gaining popularity in the 1950s, ‘spiking’ in the 1970s and ’80s, and continuing to find ...