Nike Unveils 'A Game-Changing Innovation': A Fit Feature To Fix Shoe Sizing Online And In-Store. ByAndria Cheng. Share. Save. ... a foot-measuring tool invented some 93 years ago.

Nike's new app aims to improve how we measure our feet for shoes. ... The "fit id" scanner is an improved Brannock Device, the metal measurement tool which was invented in Syracuse in 1927.