PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gunia wasn’t supposed to be a brand about Ukraine,” says co-founder Maria Gavryliuk in the company’s downtown Kyiv office as ...

Our critic explains the difference between the cost to manufacture a piece of clothing and the price you end up paying for it ...

The kurta has long been an embodiment of grace, tradition, and cultural pride. A staple in ethnic fashion, it continues to ...

Reselling trends come and go, but some designer fashion brands consistently stand out for retaining high resale value. The ...

As fashion’s rumour mill churns, gossip about who’s going where has usurped the conversation and unsettled internal teams.

In an era of extraordinary turnover at top fashion houses, brands often lean into their classics—from Gucci’s bamboo-handle ...

A popular fast fashion brand has been acquired in a rescue deal after entering administration. In The Style has been ...

Tokyo Fashion Week has its fair share of challenges, but insiders say it remains the place to go for IYKYK brands.

The Paris Fashion Week Autumn/Winter shows have come and gone, but brands are still enjoying the exposure brought by ambassadors.

A slump in luxury fashion is prompting designer reshuffles at top houses Gucci, Chanel and Dior to reignite heat around their ...

Also: Bad Bunny's steamy Calvin Klein campaign, a legendary designer's archive goes up for auction, and Adrien Brody signs on ...