Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
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Plus, Hollywood Blvd. gets shut down for dancing, comics and musicians get "LAid" for fire relief, subversive art at Highways ...
That decades-old advertising slogan succinctly ... Kreiz and his team point to the performance of Mattel Creations, the company’s pricey line of collectible dolls and toys aimed at high-end ...
The proud declaration “We Make Toys” is painted in giant letters ... getting stronger and stronger every quarter,” Kreiz says. Vintage Variety: Here’s an ABC ad from 1956 that touts Mattel’s success ...
is all under Silverman’s purview at Mattel. The 80-year-old company has been invigorated with new life thanks to the tremendous success of 2023’s “Barbie,” and a mandate from its CEO Ynon ...
How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...
Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...