The 76-year-old toy company is launching a pilot program called “Mattel PlayBack” that is designed to recover and reuse materials in old toys for future Mattel products.

Mattel’s PlayBack program lets customers return old Barbie, Matchbox and Mega toys so the materials can be recycled and turned into new toys, the company said.

Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products. There's no cost for consumers to participate, and the recycling ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

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Mr. Kreiz’s strategy has helped Mattel turn around its sagging fortunes since he took over in 2018. The company reported a 19 percent jump in sales in 2021, to $5.5 billion, and despite supply ...

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Good news for 90s kids who have laundry baskets filled with Barbies in their parents’ basements: Mattel wants to recycle your old toys. The 76-year-old toy company is launching a pilot program ...