“You have to go on your old phone and find an old message that means a lot to you, or a video that means a lot to you and send it in ," the pop star told Fallon. “Afterwards we’re going to project them on the walls and stuff. It’s going to be cool.”

The Grammy Award-winning singer is opening The Old Phone Pub on the North Shore of Massachusetts on Friday. Sheeran is holding a one-day pop-up pub event at the building behind EBSCO in Ipswich to promote his new single,

Update: The town of Ipswich confirmed in a press release that Ed Sheeran’s pop-up pub The Old Phone will open at the building behind EBSCO on Friday. However, the festivities will be a one-day event and only open to people who receive a confirmation text message (copies and screenshots won’t be accepted).