Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

FC Barcelona and Nike have extended their relationship. The professional soccer club announced it has entered into ... with ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

For an active young family, any injury or illness can be a setback. But for 9-year-old Sophia Jenkins and her family, their ...

Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics. Slusher on Wednesday was named CEO of U.S. Olympic and Paralympic Properties, ...

Whether you’re wearing them to improve your vertical or look dripped out on campus, sneaker culture has taken over — and the craze has never been higher.

Kentucky basketball coach Mark Pope discussed wearing Devin Booker Nike Book 1 shoes following their 98-67 exhibition win ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up on ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

It took around two years for the Yuto Horigome x Nike SB Dunk Low ‘Asparagus’ to finally land. And while that sounds like a long ass time to wait for a trainer, it was totally worth it.