Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Of course, there are exceptions. But in 1985, it was surprising that the Swoosh Brand did not end up getting Patrick Ewing, ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the trademark "Just Do It" tagline form the core of the Nike brand, adored by top ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

Barcelona announced a new kit deal with American sportswear brand Nike on Saturday, which Spanish reports say could be worth as much as 1.7 billion euros ($1.82 billion) between now and 2038.

Riffing off the trendy oversized silhouette, the Nike Promina sneakers pair a flexible knit upper with a stacked foam sole ...

Under a Donald Trump presidency, a proposed 25% tariff on Mexican imports could lead to significant price increases on ...

Said to be nicknamed after his song “Must Be the Money,” the new pair takes its theme from Sanders’ brief rap career. In ...

In the last 24 hours, it was widely reported that Barcelona had finally reached an agreement with Nike over a new sponsorship ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.