Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

However Shohei Ohtani’s LA Dodgers contract outshines them both. The Japanese star set a new record for sports contracts with his $700 million, ten-year deal signed last year. He has since been ...

Finding the perfect Valentine's gift can be tricky, but whether you're shopping for your other half, a new love interest, or ...

Sportswear giants adidas' sneakers releases brought about a lot of excitement last year. The brand released fresh ...

Cristiano Ronaldo may have turned 40 this week, but his influence in world football remains untouched. According to MARCA, 'Brand CR7' has reached a record valuation of €850m this year.

Messi has a huge amount of endorsements that help keep him high on the wealthy athletes list. Most notable would be his lucrative lifetime deal with the shoe brand adidas, where his rivalry with ...

Take a look at our curated list of the 25 biggest pop culture moments from the first 25 years of the 21st Century.

Lionel Messi’s drink, Más+ by Messi, has been announced as the official sports hydration partner of Inter Miami, both sides announced on Thursday.