Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

However Shohei Ohtani’s LA Dodgers contract outshines them both. The Japanese star set a new record for sports contracts with his $700 million, ten-year deal signed last year. He has since been ...

Cristiano Ronaldo may have turned 40 this week, but his influence in world football remains untouched. According to MARCA, 'Brand CR7' has reached a record valuation of €850m this year.

Lionel Messi’s drink, Más+ by Messi, has been announced as the official sports hydration partner of Inter Miami, both sides announced on Thursday.

Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for ...

This brace of amusing ads for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a fascinating glimpse into things he likes to wash in his front yard.

Lionel Messi continues to solidify his position as the face of soccer through record-breaking performances, groundbreaking ...

And Super Bowl LIX is no different. Even hours before kickoff on Sunday, celebrities like hip-hop legend Jay-Z, Apple CEO Tim Cook, soccer star Lionel Messi, and actor and Eagles’ fan Bradley ...

Philadelphia Eagles quarterback Jalen Hurts (1) runs during the first half of the NFL Super Bowl 59 football game against the ...