Logan Paul might want to think twice before calling out Lionel Messi. Last year, Paul's Prime Hydration company found itself ...

Newly inked deal with the PGA Tour marks biggest push yet into world of sport, but it’s just the latest move in a rapid ...

11.Liam Neeson is an Oscar-nominated actor from Northern Ireland. He's well-known for his roles in films like Schindler's ...

FIFA announced there will be $1billion (£775m) in prize money for the Club World Cup, which will be distributed among all 32 ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Messi’s version is a powerhouse. It comes in a 43-mm black ceramic case with titanium pusher guards and features the Offshore ...

And has the league done enough to leverage the Messi brand? “Sometimes people say that Messi has gotten rammed down their throats,” one MLS executive said. “I just think: what else are they ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

After missing Inter Maiami's last two matches for load management, Lionel Messi could return for a match facing Charlotte FC at home on Sunday. The Herons were able to see defeat Cavalier SC in ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

This article delves into what transpired, why Messi found himself at the center of criticism, and the implications for the brands involved, namely Moutai and Bi Chun liquor. The Incident That Sparked ...

Aston Villa are in the quarter finals of the Champions League after following up their 3-1 first leg victory over Club Brugge with a 3-0 second leg win at Villa Park. A brace from Marco Asensio ...