We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Black Panther alum Danai Gurira has signed on to join the cast of Mattel’s Matchbox, the live-action film adaptation of ...

Here are 17 live-action movies that have been announced and are in development. Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018 ...

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the companies have set Emmy and Golden Globe winner Ayo Edebiri to write the screenplay ...

After "Barbie," toy company Mattel is turning more of its famous brands into movies. Upcoming movies will be based on Barney, Uno, and Magic 8 Ball. Here are 17 live-action movies that have been ...