While pocket watches are less common today, the small pocket remains a feature of jeans, and people often use it to hold ...

Sure, the tiny pocket on your jeans is a great place for storing extra change. But did you know it also represents a unique ...

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they overlap and interplay, as in this case w ...

W Davis in May 1873 under the title "Improvement in Fastening ... jeans that became the blueprint for the iconic Levis 501s. Levi Strauss & Co's historian Tacey Panek shared insights with Insider ...

While I’ve historically underappreciated March (hello, no three-day weekends), I’m finally learning to love this transitional month. After all, this weekend will be above freezing and sunny in ...

Levi’s, with more than 400 styles of jeans alone (in nearly as many washes), is one of those brands — its expansive inventory of denim, whether wide-leg, high-rise, or skinny-fit, must be ...

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of ...

Yes, really! Back in 1873, when Levi Strauss and Jacob Davis received the patent for riveted denim jeans, pocket watches were essential accessories for men. These timepieces needed protection from ...

(WYTV)- A German immigrant named Levi Strauss founded his company in San ... such as miners, in 1873. They weren’t called jeans but “waist overalls.” On May 20, Levi’s celebrates ...