While pocket watches are less common today, the small pocket remains a feature of jeans, and people often use it to hold ...

The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of ...

Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing ...

Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...

The watch pocket can be traced back to the design for 'waist overalls,' the original name given to the blue jeans made by Levi Strauss & Co in 1873. It appears in the patent Strauss and tailor J ...

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they ...

A Reddit user was left amazed after discovering the real use for the tiny pockets on jeans - and it turns out they have a ...

Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to San Francisco to open a West Coast branch of the family's dry goods company.

Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.

W Davis in May 1873 under the title "Improvement in Fastening ... jeans that became the blueprint for the iconic Levis 501s. Levi Strauss & Co's historian Tacey Panek shared insights with Insider ...