As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

BEYONCÉ casts a look back in her jeans — as she recreates another famous Levi’s ad from the past. The megastar singer, 43, showed off her hourglass figure in a skintight pair of denims and ...

Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans ... Beyoncé Levi’s ad, one in an ongoing campaign ...