As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

Beyoncé teased her new "Pool Hall" collection with Levi's in a new ad, where she shows off her perfect-fit denim jeans as her song suggests.

Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans ... Beyoncé Levi’s ad, one in an ongoing campaign ...

Queen Bey’s Levi’s ads nod to her own past and the denim brand’s deep archives, including the classic"‘Laundrette" and "Pool ...

"iin my jeans", she captioned the post promoting the new ad on her Instagram ... Texan singer's mention of them in her country song, Levi Strauss & Co. reported a 20% boost in their stock price ...