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Icons Only: The Enduring Legacy of Levi's 501 Jeans
He partnered with dry-goods businessman Levi Strauss to manufacture riveted jeans, and in 1873, together they patented the ...
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The Complete Buying Guide to Levi’s Jeans: All Fits, Explained
Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer the style’s exclusive ...
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How Tech Helped Levi’s Ride the ‘Baggy Jeans’ Trend
Levi Strauss & Co., making jeans since the 1850s ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans said of the ...
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Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to ...
Mint19d
How tech helped Levi’s ride the ‘baggy jeans’ trend
Levi Strauss knew baggy jeans were a big deal ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s," Levi’s Chief Digital Officer Jason Gowans said ...