While pocket watches are less common today, the small pocket remains a feature of jeans, and people often use it to hold ...

Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing ...

The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of ...

Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they ...

On May 20, Levi’s celebrates “501 Day” to commemorate the brand’s patent for its first denim jeans, the 501 jeans, that was in 1873. The copper rivets on the jeans prevented the jeans from ...

A Reddit user was left amazed after discovering the real use for the tiny pockets on jeans - and it turns out they have a ...

Why are people still buying ripped jeans?,” the New York Times asked. Ripped jeans, more popularly called “distressed” jeans — “the kind of wear and tear that is artfully, or not so artfully, designed ...

A new Levi's store has opened its doors to customers in Liverpool ONE. The pioneering denim company was previously located on one side of Paradise Street for a number of years.

Outside Levi’s flagship store in New York’s Times Square ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.