Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

LeBron James's dreams came true in his 22nd NBA season when his son, Bronny, joined the league. The Los Angeles Lakers' duo ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Despite breaking several records and leading almost all the scoring charts, LeBron James hasn't leapfrogged Michael Jordan ...

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...

TUCSON, Ariz. (AP) — Bryce James, son of NBA star LeBron James, is heading to Arizona. Bryce James announced his decision Wednesday on Instagram and his father had a quick response.

Bryce James, the younger son of LeBron James, committed to Arizona on Wednesday, joining the Wildcats’ 2025 recruiting class. James, 17, is a three-star recruit and the No. 257 player in the ...

LeBron James turned 40 Monday, and while many fans who’ve watched him since he was a teen phenom must now feel very old, the NBA legend said he’s still got plenty of basketball left.

The things that the Lakers and LeBron James are going to like best about ... that shade down and ask him ‘give me some of those shoes.’ I can finally ask for some of that gear,” Finney- ...