LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

The group is being advised by LeBron James's business partner Maverick Carter. The post LeBron James Not Involved in NBA Competitor League Effort appeared first on Front Office Sports.

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

The first in a series of essays examining the past, present and future of a basketball superstar and cultural force.

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

Naismith Basketball Hall of Famer Lisa Leslie sat down with NBA stars LeBron James and Draymond Green, among others, to discuss and debate support for the WNBA.

Wembanyama is the seventh player in the last 45 years to have that many points through his first 100 games, joining Michael ...

LeBron James broke Michael Jordan’s NBA record for 30-point games during the Los Angeles Lakers’ victory over Atlanta on ...

New Orleans is not a basketball city, it’s a football city. Let’s be clear, when you get there it’s the Saints brother, when ...

Basketball legend LeBron James -- the NBA's all-time leading scorer -- is a proud dad of three children, two of whom have ...

Thunder extends win streak to 13, Steph goes a perfect 8-of-8 from 3, LeBron drops 38 and more from Thursday’s six-game slate ...