The Sanrio Hello Kitty and Friends Giant Kuromi Plush is a massive collectible indeed, and it's likely around the same size ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Hello Kitty fans and Squishmallows enthusiasts collide in the cutest possible way: Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine the ...

Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for.

We received a sneak peek at some of the year’s hottest new toys, games, and collectibles at Toy Fair New York.

Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

While Hello Kitty is Sanrio’s most famous icon ... The Piapro x Sanrio Characters plush toys that pair up Vocaloids like Hatsune Miku with characters like Cinnamoroll will appear in Japanese ...