According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

clean girl aesthetic – the trend had gone stratospheric, with everyone suddenly wanting to look like they had a membership to E by Equinox and were getting their eight hours. In the years since, the ...

Just when we thought beauty standards were broadening, it seems like the industry is going back to a narrow ideal of beauty. The "clean girl" aesthetic may look effortless and empowering, but behind t ...

Cast your mind back to 2007: the year Steve Jobs launched the iPhone and E! made the tragic decision to pull the ... More than just reality TV gold, the BFF duo cemented the Valley Girl aesthetic in ...