Unfortunately, this approach was unsuccessful when Chrysler used it to sell its pink Dodge La Femme. By 1955, the post-war boom was in full effect, drastically changing the country's economic and ...
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The Time Dodge Made One For The Ladies: Meet The Dodge La FemmeThe 1955 Dodge La Femme was the first car targeting women buyers, and it was thankfully less sexist than earlier attempts to ...
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