WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is not part of the integration.
With a market cap of $26.9 billion, Warner Bros. Discovery, Inc. (WBD) is a leading global media and entertainment company, offering a diverse portfolio of content and brands across television, film, ...
Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.