As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

Trump officials are burning your money on anti-immigrant ads that repeatedly praise the president, amid mass firings and a ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

The rise of dance influencers marks a turning point in the entertainment industry. While traditional dance careers will always have a place, social media has created unprecedented opportunities for ...

Coaching is set to shape the future of Edinburgh as a business hub. Companies that invest in coaching early are securing ...

As new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of ...

In an interaction with BestMediaInfo.com Sanjay Sindhwani, CEO of Indian Express Digital, shares his thoughts on multiple ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

Google Ads Experiments allows you to split test Smart Bidding strategies without risking your entire budget. For example, say you’ve been running a campaign on Maximize Conversions, but are ...

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...