Take a look at the world that's waiting in Hello Kitty and Friends from ... to building whimsical, kawaii-inspired worlds and explore themed adventures with beloved Sanrio characters, including ...

Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

Sanrio's Pochacco is one cool pooch in a new Build-a-Bear collaboration, coming complete with adorable clothes for dunking hoops and scoring goals.

Hello Kitty turns 50 on Friday ... from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...