Once the go-to for "clubbing attire at bargain basement prices", PrettyLittleThing's "all-pink logo and packaging" captured a ...

As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

This week saw the return of iconic department store Debenhams after it was closed down three years ago, following a takeover ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

It’s the fashion equivalent of an influencer getting her lip filler dissolved and getting some low lights. It’s also a ...

Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ... a Leicester factory with links to PLT’s parent company Boohoo were being paid £3.50 an hour (Boohoo said the factory ...

Sports merchandise specialist Fanatics has launched a special range of Everton-branded clothing to celebrate St Patrick’s Day ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also named Phil ...