PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

Learn about the best new hair, makeup, and skincare beauty products launching in March, according to our editors.

Jenna Ortega has returned to her goth-glam era, this time with a twist. On Mar. 11, the actor attended a screening for her ...

Sculpted skin, tucked hair, and subtle smoky eyes are just a few of the DIY-friendly beauty themes designers sent down the ...

Hazardous chemicals are lurking in products we use every day, in everything from perfumes and lotions to makeup and shampoos.

As the seasons shift and the days grow longer, there’s no better time to refresh your beauty routine with the latest spring ...

But it's always exciting to see the boundary-pushing ideas, which often inspire real-life trends, make their catwalk debut.