The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."

The Puerto Rican superstar showcases his bold confidence in the brand's newest campaign published on social media.

E! News has your exclusive first look at Bad Bunny’s steamy new Calvin Klein ad. The singer nearly bares it all as he stars in Calvin Klein’s campaign for their new seamless Icon underwear, launching on March 18.