"Marketers are tasked with getting as much for their brand as they can..." Rozerem was spending more annually on ads in the US in 2007 than the drug was ... aid market. Ambien had about 77% ...

Trazodone is a prescription drug used to treat depression and anxiety. Because it can make you sleepy, it is sometimes also prescribed off-label to treat sleep disorders such as insomnia. Trazodone is ...

Store brands can save you money—and many are getting better than ever. But read the labels closely: Some aren't the bargain ...

Drugmaker Viatris beat Wall Street estimates for third-quarter profit and revenue on Thursday, helped by strong demand for its new generic asthma and ADHD drugs, among others, sending its shares up 2.

I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so ...

Telehealth platform Hims & Hers will begin offering a generic version of liraglutide, a GLP-1 weight loss drug, to its customers in 2025, Quartz reported Nov. 4.

Thus the value of the brand in the year prior to generic launch has an effect on the speed of price decay. In other words, the larger the value of the brand, the more generic companies there are ...

These results come as the biopharma giant targets $1.5 billion in cost savings by the end of 2025, which it plans to reinvest in core drug brands and R&D. Revenue also rose 8% year-over-year to $ ...

Drug information specialists are pharmacists whose primary responsibility is the provision of drug information. As with any specialty, formalized training beyond that received in pharmacy school ...

Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making the best plus-size clothing we've seen in years. "We've ...

The FDA removed Wegovy, Ozempic, Mounjaro, and Zepbound from its drug shortage list for the first time in two years. The move ...