Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category ...

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment ...

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...

leveraging technology to craft products that offer the authentic beer experience, whether or not they contain alcohol. Leading brands in this emerging category include Budweiser 0.0, Bavaria ...

While the no and low alcohol category is especially popular among Gen X and Boomer consumers, Gen Z is emerging as a unique driver of this trend. According to a recent BBC article, many Gen Zers are ...