The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature. Designed in partnership with multi-platinum singer-songwriter, Ally Brooke,

The 'Lowkey' singer unveils her figure-flattering Bold Elements x Ally Brooke collection for petite women with JCPenney

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale to create a company called Catalyst Brands.

Plano’s JCPenney and a retail company called Sparc Group announced a merger to form a new company in the market. The company, called Catalyst Brands, brings together several brands familiar to mall shoppers amid shifting demands and challenges in the retail market.

Sparc Group, the parent company of Forever 21 and Aéropostale, announced it merged with JCPenney to create a new company called Catalyst Brands.

JCPenney is combining with the owner of fellow shopping mall staples Aéropostale and Lucky Brand after a merger of two brand portfolios in an all-equity transaction Wednesday.

The JCPenney stores at the Coronado Center and Cottonwood Mall are included in a portfolio of 121 JCPenney stores that hit the market this month. Newmark is listing the portfolio on behalf of Copper Property CTL Pass Through Trust, according to its website.

Both JCPenney locations in Albuquerque are among more than a hundred stores that are up for sale as a part of the retailer's bankruptcy plan.

The joint venture brings together Sparc Group’s Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its private brands.

The department store chain is teaming up with the Sparc Group in an all-equity merger to form Catalyst Brands, the Wall Street Journal reported. The company will be led by Marc Rosen, who most recently served as the chief executive officer of JCPenney. It will be based in Plano, Texas, where JCPenney is headquartered.

JCPenney merges with Sparc Group to form Catalyst Brands, combining six brands and boasting $9 billion in revenue.