Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...

Quad’s new Marketing Experience Innovation Center is an immersive, interactive playland for next-gen marketing solutions.

Top advertising creative director Jason Kreher is going all in on live experiences, stepping down as a partner at Maximum ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

The North Face and Nike’s Jordan recently turned to LinkedIn to search for agency partners, leading to a debate within the ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San Francisco for more than a decade before coming down in 2011, and versions of which ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Creator marketing agency Billion Dollar Boy today announced a grant program that will fund creator attendance at advertising ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.

Performance marketing promised riches. Instead, too many brands are chasing fool’s gold. The pitch is always the same: ...