News

In Birmingham, UK, behavioural insights consultancy M.E.L Research has appointed Beth Harcourt as Marketing Manager and Leyla ...
Consumer intelligence giant NIQ has acquired Mtrix, a Brazilian company which integrates supply chain data from manufacturers ...
Nielsen has announced an agreement with podcast analyst Edison Research, integrating the latter's Podcast Metrics data into ...
Ipsos has announced a partnership with the Politics and Social Change Lab at Stanford University (PASCL), which it says will ...
US firm StreetMetrics has launched a platform called StreetMetrics Intelligence, providing 'a command center' for the ...
MR support firm SyncScript is rebranding as Sync Research Group, reflecting its expanded suite of services helping researchers across the full project lifecycle. Launched nine years ago by Elizabeth ...
Comscore has commenced a comprehensive strategic review, assisted by Goldman Sachs, exploring various capital structure and strategic alternatives. An update on the progress of the review is expected ...
London-based market research technology and consultancy firm QuMind has been acquired by Largo.ai, a provider of advanced ...
In New York, video gaming ad software firm Odeeo has announced a partnership with marketing optimization platform Claritas, ...
Experience management (XM) giant Qualtrics has extended its partnership with MR data and tech firm PureSpectrum, to develop ...
Tech consulting giant Gartner has announced second quarter revenue up 4.6% at constant currencies to $1.7bn, with adjusted ...
WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad ...