The expansion further includes partnerships with Rocky Mountain, Swift Industries, Stio and Peppermint Cycling ...
Rocky Mountain joins REI's stable of bikes as the outdoor retailer leans into the higher-end cycling space, the company ...
New retail partnerships, direct-to-consumer, and click-and-collect channels provide improved accessibility for adventure and ...
REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher level bicycle and gear ...
F, a bike that has been hiding in plain sight since last year’s Tour de France. With the bike breaking cover over a year ago, ...
REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year. The co-op retailer also is adding women's cycling ...
In brand terms, the rise of Van Rysel from value-oriented own-brand also-ran to a fully fledged performance outfit, outwardly ...
Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel: Rocky Mountain bikes, known for their high performance and ...