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Gucci names Demna as new creative director

Trade News: Balenciaga’s Demna Appointed Creative Director Of Gucci

Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at Gucci, succeeding Sabato De Sarno

The Wall Street Journal on MSN · 1d

Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Associated Press News on MSN · 1d

Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

Gucci, Demna

The New York Times · 2d

Gucci Makes Bold Choice for New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. He will be in charge of women’s wear, men’s wear and accessories.

WWD on MSN · 2d

Demna Is the New Designer at Gucci

The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.

Reuters on MSN · 1d

Gucci's pick of Demna as new design chief unsettles Kering investors

Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its Gucci label rather than hiring one of fashion's big-ticket names as chief designer.

1don MSN

He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci

Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...

2d

As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue

At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...

1don MSN

Kering’s Pick to Revamp Gucci Designs Falls Flat With Investors

Kering SA appointed Balenciaga designer Demna Gvasalia to oversee a makeover of its struggling Gucci fashion label, ...

1don MSN

Gucci's Demna Appointment Gets Mixed Reactions from Gen Z

On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...

2d

It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House

The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...

16h

Gucci: A stylistic choice that disappoints the stock market

The choice of Demna, creative director of Balenciaga, to take up the same position at Gucci, Kering's flagship brand, sent ...

Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?

Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...

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