Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our ...

Ah, Mexico City, and the Rodriguez Brothers speedway, a 14-turn road course at 7,200 feet above sea level. Wanna watch? Well, ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

The future of Prime Video is looking bright thanks to its stellar line-up of upcoming series. In this list, you'll see every ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR's new TV deal with Amazon Prime begins this weekend at Charlotte. Prime gets the next five races, and a free trial ...

NASCAR has a new television partner beginning this weekend at Charlotte. Amazon Prime Video will broadcast the next five Cup Series races, starting with the Coca-Cola 600 on May 25. Prime Video is ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

All eyes were on Amazon last night as Prime Video aired their first ever NASCAR race with the Coca-Cola 600 at Charlotte. And by all accounts, the streamer delivered in a big way. It was a ...