Gritty's Chaos Factory will offer a choice of costumes and belly buttons. It opens on the main concourse Monday at 5:30 p.m.

Philadelphia Flyers fans will now be able to customize a Gritty doll to their liking at the team's new retail outpost at the Wells Fargo Center.

The first one-stop-shop for all things Gritty is here. Why it matters: It's about time. Driving the news: The Gritty Chaos Factory opened its doors Monday at the Wells Fargo Center. What to expect: Gritty-themed T-shirts,

Fans heading to the Wells Fargo Center to watch the Flyers take the ice can check out the arena's first retail location that showcases all things Gritty. Our Howard Monroe got a preview of what the new retail space has to offer.

Elbowing his way into a market currently cornered by American Girl doll stores and Build-A-Bear Workshops, Gritty is opening his own store at the Wells Fargo Center on Monday, complete with a make-your-own “Itty Bitty Gritty” experience.