Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

With a powerful logo and striking color ... and on-site branding on the Hologic WTA Tour through the 2025 season, starting with the BNP Paribas Open at Indian Wells from March 2.

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

“It is absolutely amazing what the Beijing government and the China Open are doing for our sport,” Allaster said at the WTA Championships in Doha. “They are incredibly ambitious. They have ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme ... in Paris using the French Open in its trailer as examples ...