She points to former tennis champion René Lacoste who founded the brand in 1933 (a figure with deep roots in the sport who developed a ball-throwing machine for training solo and later invented ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

But with their lifestyle and streetwear-themed collabs with brands like Kith and now ... feature a twist on the tennis ball’s iconic description. Wilson’s Extra Duty ball has been the official ...