Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world ... Brazilian Ayrton Senna remains the F1 driver’s F1 driver ...

LVMH’s watches and jewellery division ... In its 1990s heyday, when it worked with the McLaren F1 team and Brazilian racing legend Ayrton Senna, Tag Heuer was one of the most desirable brands ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer ... of entire watch families named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss maker has ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

For F1's historic 75th season, TAG Heuer will be the ... TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship ...

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...

From Ferrari’s dominance in the 1970s to Ayrton Senna’s legendary career ... in 1916 and the launch of the iconic TAG Heuer Formula 1 watch in 1986, mirror the sport’s relentless pursuit ...

As Formula 1 celebrates its 75th anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer ... during which time Ayrton Senna, Mika Häkkinen ...