We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the ...

In 1988, Ayrton Senna joined McLaren and won his first ... Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the most culturally significant ...

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

As part of LVMH Watch Week, they redesigned a watch of the same name, with the new TAG Heuer Formula 1 Automatic Chronograph. I recently got my hands on one to see if it's worthwhile. From the ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer’s history in Formula 1 is illustrious ... From Ferrari’s dominance in the 1970s to Ayrton Senna’s legendary career with McLaren, and more recently, Max Verstappen’s championship ...

TAG Heuer was the first luxury brand ... which would go on to be one of the longest in Formula 1 history, during which time Ayrton Senna, Mika Häkkinen, and Lewis Hamilton all raced for ...