Formula 1, TAG Heuer

Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and watchmaking, so it’s no wonder they often collide. On the horological
Tag Heuer has returned as official timekeeper for Formula 1
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
F1 deal puts Tag Heuer on track for watchmaking big league
Formula One is fertile ground for Tag Heuer ... when it worked with the McLaren F1 team and Brazilian racing legend Ayrton Senna, Tag Heuer was one of the most desirable brands in the world.
Introducing: Five New Versions Of The TAG Heuer Formula 1 Chronograph In Titanium (Live Pics)
TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓
TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport
TAG Heuer puts Formula 1 at the heart of its 2025 racing chronograph collections
TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March. Every watch has racing heritage,
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
Prestige Online11d
TAG Heuer continues horological tribute to Formula 1’s Ayrton Senna
Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his ...
Hosted on MSN16d
TAG Heuer Celebrates 75th Year of Formula 1 as Official Timekeeper
In 1988, Ayrton Senna joined McLaren and won his first World Championship ... Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the most ...
Road & Track16d
TAG Heuer's Partnership with Formula 1 Enters a New Era
Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together ...