To celebrate the new Netflix series Senna, TAG Heuer has collaborated with the Senna Brand to create its limited edition TAG Heuer Carrera Chronograph Tourbillon x Senna watch – and it’s the ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Thirty years after his death in May 1994 during the San Marino Grand ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer was there.

TAG Heuer unveiled two new special-edition timepieces to commemorate its 15-year partnership as the Official Timekeeper of the Verizon IndyCar Series and the the 103rd Indianapolis 500 ...

To celebrate and pay tribute to the Year of the Dragon, TAG Heuer has launched two limited edition watches for the occasion. Based on its popular Carrera Chronograph model, the Year of the Dragon ...

In its 1990s heyday, when it worked with the McLaren F1 team and Brazilian racing legend Ayrton Senna, Tag Heuer was one of the most desirable brands in the world. “We need this,” says Pin.

The collaboration blossomed over the years, with TAG Heuer pioneering sponsorships and partnerships with iconic teams and drivers. From Ferrari’s dominance in the 1970s to Ayrton Senna’s ...