We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...

In 1988, Ayrton Senna joined McLaren and won his first ... Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the most culturally significant ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

If you buy from a link, we may earn a commission. Learn more TAG Heuer has reason to celebrate in 2025. The new Formula 1 Chronograph has titanium case. TAG Heuer This year marks 40 years since ...

TAG Heuer has unveiled an adrenaline-fuelled update to its Formula 1 collection at LVMH Watch Week 2025. This iconic Swiss watchmaker introduced five new models, including a standout Formula 1 ...

A few weeks ago, TAG Heuer had an accelerated start to the ... This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper. Having already done the role from 1992 to ...

Tag Heuer’s year began at full throttle, with the long-awaited and much-discussed news that it will be taking over from Rolex as the official timekeeping partner of Formula 1. The deal, which could ...