Those are some of the questions I explore in this new series. It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko ...

The Watches of Switzerland Group has opened one of Europe's largest Rolex boutiques on Old Bond Street in London's Mayfair ...

The modern rules date to 1971, when the Federal Assembly of the Swiss Confederation approved a new section of trademark law governing the watch industry, the Ordinance on the Use of “Switzerland ...

To be sure, Swiss watch imports into the country grew by 25% in 2024, according to data from Federation of the Swiss Watch Industry, reflecting a growing market where exclusivity is driving spending.