Swarovski Created Diamonds and Zirconia as well as jewellery, accessories and home décor. The original edelweiss logo from 1895 was replaced by the swan in the late 1980s. Symbolising joy ...

At the heart of the collection is the Swarovski Swan. For this milestone year, the swan is reimagined in a new design that pairs it with its mirror image, their necks intertwined to form a heart.

As Swarovski turns 130 in 2025, the signature swan encounters the enigmatic snake in a new collection that kicks off the celebrations.From a humble beginning in Wattens, the Austrian company now ...