Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

Leonardo DiCaprio has become an ambassador for Rolex and the luxury watch designer has lauded the 'Titanic' star for his "environmental advocacy".

Swiss watchmaker Rolex has secured Hollywood icon Leonardo DiCaprio as an ambassador for a new marketing campaign.

A&E Watches introduces the ‘His & Hers’ Rolex Collection, featuring certified pre-owned, authenticity guaranteed Rolex watches.

The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalogue. This will make for some great watch spotting from a guy we already know is a fan of the ...

who worked with him in “Titanic.” In December, DiCaprio was seen wearing a Rolex Cosmograph Daytona ref. 116509 at the Los Angeles Lakers match against the Detroit Pistons. This watch was part ...