Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Watch experts identified the watch as a Rolex Daytona Le Mans in yellow gold. It has a resale value of up to $300,000, one ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

an updated Rolex GMT-Master II "Coke" reference (featuring a distinctive black and red bezel) may well be the brand's big reveal. A new Submariner and precious metal variations of the Daytona ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail ... dial swap out its yellow gold bezel for a black ceramic alternative. It's a lovely looking watch.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.