This motif was part advertisement, part cinema — the brainchildren of Heckler Associates, a local ad agency that made Rainier Beer’s personality and brand into the stuff of Seattle legend.

The locally flavored documentary, coming to SIFF Film Center, is for lovers of the brewing company and for those wanting to know more about its classic ads.

Seeing the late actor Mickey Rooney doggedly paddling down a Washington river before coming upon a lone “wild Rainier” and clumsily ... “It’s not just the beer and you can’t really ...